Use cases
See the tools applied to real branch decisions.
Most of our banking work is confidential, so each use case runs on SimFinancial, our fictional bank. Each one starts with the decision it helps you make.
Layout
Know where the line will form before you change the layout.
This small sketch compares a branch’s current layout with one that adds a greeter and an ITM, an interactive teller machine with a live teller on video. The same personas arrive during the same lunch hour in both layouts. Switch between them and watch the teller line.
The sketch uses made-up inputs. The Branch Experience Simulator runs your own branch, in 3D, with your data.
Investment
Know which change will improve customer experience most before you fund it.
In this study, one SimFinancial branch tried five common changes, one at a time: teller training, an in-branch ATM, a greeter, a check-in kiosk, and a universal banker. Each version met the same customers on the same days, so every difference came from the change. Other changes can be tested the same way.
Teller training helped a little: trained tellers served faster, and fewer customers left. But the line still formed, because many people in it never needed a teller. The larger gains came from changing the mix, with the greeter, the ATM, and the kiosk working together.
See the full study, day by day and year by yearCommunity
Know the community around a branch before your first meeting.
A Branch Brief for one SimFinancial branch, built from public data alone, describes who lives and works nearby, how they are likely to bank, and the questions worth simulating next.
See what a Branch Brief covers
Beyond banking
The same simulation approach works wherever people meet a place.
Learn with us
Learn how money and banking work, one story at a time.
TENShort lessons on how money works, each a narrated story with mini-games. Bonds and Treasuries are ready now.Play a lesson
The invention of trustThe history of money, from the first debts to digital promises, in thirteen narrated chapters.Read the story
How we learn a new industryA prospect asked us to learn about hay balers, so we built a primer and learned the business before we pitched it.See the primer
Start here
Send us one branch address.
We aim to send your Branch Brief within five business days: the community around it, the mix worth testing, and the questions worth simulating. It is built from public data, so you share nothing to start.