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GeoPulse

Is your branch missing customers and deposits it should be winning?

GeoPulse maps your footprint, meaning all of your branches and ATMs, with the communities and competitors around them. For any single branch, it produces a Branch Brief from public data alone, so our first conversation needs none of your data.

Ask for a Branch Brief
GeoPulse, light theme: SimFinancial branches over FFIEC census tracts colored by income level, Atlanta metro
GeoPulse: SimFinancial branches over census tracts by income level, from public data. SimFinancial is our fictional bank.

The Branch Brief

A Branch Brief describes the community around one branch, built from public data.

Give us one branch address, and we aim to send you a brief within five business days, built from public sources, such as census tract data published through the FFIEC. It shows you what a simulation of that branch would test, and it is yours to keep. Ask us about a first brief at no cost.

  • The community around the branch, described in plain language.
  • Where the branch fits its community, and where it doesn’t.
  • The mix of staffing, channels, ATMs, and products worth testing.
  • The three questions most worth simulating next.

The map

GeoPulse shows your whole footprint, and the communities around it, on one map.

01Footprint and trade areasSee every branch and ATM, with the communities each one serves.
02Competitors and changeSee who else is nearby, what is opening and closing, and where the gaps are.
03PlaybackWatch your footprint change over time, and what changed with it.
04Into the simulatorPick a branch on the map and open it in the Branch Experience Simulator, with its community already loaded.
GeoPulse Studio, light theme: the SimFinancial footprint around Atlanta, with the numbers strip across the top (deposits, loans, associates, ATMs, branches, average experience score, channel mix), a competitor’s branches shown in amber as Competitor A, and one flagship branch open in the side panel: performance, industry ranking, and active products
GeoPulse Studio on SimFinancial, our fictional bank: the Atlanta footprint in teal, a competitor in amber, and one branch open.

How an engagement grows

Start with one branch and grow to your whole footprint, deciding at each step.

  1. Branch BriefOne branch, from public data, usually within five business days.
  2. PilotA short pilot on a few branches in one market, with a summary of the results.
  3. Simulator engagementTwins of the branches that matter most, the options to compare, and the report.
  4. Footprint programYour whole footprint, refreshed each year, with a recommended mix for each branch.
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Start here

Send us one branch address.

We aim to send your Branch Brief within five business days: the community around it, the mix worth testing, and the questions worth simulating. It is built from public data, so you share nothing to start.

Ask for a Branch BriefEmail info@nqub.com