Privacy and data

We build simulations of places, not records of people. This page says what we collect, why, and what we do with it.

On this website

If you write to us, we keep your name, work email, organization, and message, to answer you. Nothing else is asked for.
We measure visits to understand which pages help, two ways for now: our own counter, which sets no cookies and stores no names or IP addresses (pages seen, time on each, buttons used, and the city a visit comes from, kept for 13 months), and Google Analytics, which does set cookies. Once our own counter is proven, we turn Google Analytics off.
We don’t sell or share what you send us.

Every person in a simulation is a persona: a goal, an expectation, and a preference. None is a real customer.
Simulations never use faces, biometrics, identities, or camera footage of real people.
Personas are built from aggregated patterns and public data, never from an individual’s record.

We use what you share for your engagement only.
Where the work allows, our tools run in your environment, so your data doesn’t leave it.
At the end of an engagement we return or delete your data, as your contract says.
Client work stays the client’s. We show it publicly only with written permission, and otherwise on SimFinancial, our fictional bank.