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Product Development
GeoPulse
A powerful tool for mapping and analyzing sales data, GeoPulse uncovers insights hidden in plain sight. By visualizing the connection between efforts and outcomes, you can make smarter, faster decisions to drive success.
PURPOSE
INSIGHTS INTO MARKETING AND CONSUMER BEHAVIOR
Our aim was to create a geospatial financial analysis tool that combines geographic, financial, and digital engagement data to provide dynamic, time-based insights into market and consumer behavior.
Inspired by GIS and Fintech
HIGHLIGHTS
Comprehensive Data Integration
Consolidates data from retailer locations, dealer (Pro store) locations, manufacturing facilities, competitor facilities, historical order data, census demographics, social media/website traffic, and weather data.
Interactive Mapping
Visualizes multiple data layers on geospatial maps for clear, regional insights.
Playback Engine
Offers a time-based playback feature (akin to Yahoo Finance) to review historical trends and patterns.
Results
GeoPulse is not just a map—it is the moment a strategy becomes visible
What began as dots on a map quickly became something more—a living pulse of the brand’s relationship with its customers. GeoPulse revealed not just where products were selling, but where trust was forming, communities were engaging, and growth was waiting to be unlocked.
As we continue to add data and deepen the story, GeoPulse becomes the bridge between effort and outcome—turning every action into acceleration and every region into possibility.
The most logical next step for GeoPulse is to quickly incorporate AI into it's workflow. So, stay tuned.
There's much more to come.
Your data, your way
