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Financial Services

Product Development

Immersive Experiences

BXS

BXS (Branch Experience Simulator) tests how a bank branch will actually perform. Traffic, staffing, technology, and customer experience, before a single dollar is spent on construction.

PURPOSE

shows you how a branch performs, not just how it looks

Architectural renderings answer one question: what will this branch look like? BXS answers the one that actually drives ROI: how will it perform once real behavior moves through it — where lines form, which technology gets used, and whether the design holds up under a Friday afternoon rush.

Every simulation runs on Synths: generative digital personas built from aggregated transaction and behavior patterns — not from any real customer's data. Change the floor plan, add an ATM, adjust staffing, and watch the Synths respond in a live 3D environment before anything is built.

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Behavioral Simulation

HIGHLIGHTS

Model the Full Branch, Not Just the Floor Plan

Place ATMs, kiosks, signage, and staff into a live 3D branch and simulate how Synths actually move through and use them — before committing budget to any of it.

Score Every Interaction with BXI

The Branch Experience Index ranks every touchpoint, from wait times to transaction success, into a single score — giving you one number to compare experience against cost across scenarios.

Simulate People. Never Surveil Them.

BXS never captures, stores, or analyzes real faces, biometrics, or identities — no cameras are pointed at customers, ever. Every Synth is generative, built from aggregated patterns, not a real person. "We don't watch people, we model behavior — so banks can design better branch experiences without putting a single real customer under a lens."

WHAT'S NEXT

see it run on your own branch

BXS is built to plug into your branch: import existing 3D models and data, or let us build the digital twin from scratch. From there, we co-design scenarios, run the simulation, and hand you a BXI score and a cost-vs-experience report you can take into the investment conversation.

Request a live demo at bxs.nqub.com

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Real branch assets, placed and tested in simulation.

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