Product Development
NOKIA
Modular AI business case simulator. Inspired by FinTech, driven by a business model catalog.
BACK TO PORFOLIO
PURPOSE
Breaking the cycle of slow innovation
Telecommunication companies face constant disruption and long, costly development cycles. Launching new business models often takes months of planning, with success measured only after historical data becomes available. Nokia needed a way to shorten this cycle — to test, learn, and adapt faster.
Mapping complexity to move faster.
STRATEGY
Concept and Framework
We designed an experimental platform capable of running business model simulations using real-time data visualization and predictive insights. Our goal was to bring together parametric modeling, generative design, and modular thinking in a single interface that empowered decision-makers to explore multiple future scenarios.
Visual Thinking and Prototyping
Working in collaboration with Nokia Venture Studio, we used design thinking and rapid prototyping to translate complex strategy models into an engaging visual tool — part financial dashboard, part simulation game — that C-level users could intuitively understand and act upon.
STATISTICS
4
interconnected screens — for a theatrical, immersive demo
2M
lines of code — powering live simulations
3
simulation modules — business canvas, service design, and data generator
INnOVATION AND RESULTS
Prototyping the future of business strategy
The Value Creation Center turned strategic planning into a hands-on, interactive experience. By combining real-time data visualization, parametric control, and emotional design, the tool gave executives the ability to see, test, and iterate business ideas before launch.
The project became a proof of concept for how immersive digital tools can accelerate innovation inside large enterprises.
Turning data into decisions, instantly.
